U.S. NBA viewership hit 170 million across four main channels, the highest in 24 years, up 86% from last season. New broadcast partners Amazon Prime Video and NBC/Peacock joined the NBA lineup this season, fueling growth. Viewership rose 35% across ABC/ESPN, Amazon Prime Video, NBC/Peacock, and NBA TV under the new 11-year $76B media deal. A record 57 broadcasts averaged at least 2 million viewers, with late-night games on Prime Video drawing strong numbers. The All-Star Game averaged 8.8 million viewers on NBC, the highest figure for the midseason showcase since 2011.