James Morrison named permanent West Brom head coach in 2026

West Bromwich Albion have appointed James Morrison as their permanent head coach on a two-year deal after securing Championship safety.

Permanent appointment confirmed West Bromwich Albion have officially named James Morrison as their permanent head coach, signing him to a two-year contract after guiding the club to safety in the Championship. Morrison, a former midfielder for the club, took charge on an interim basis following Eric Ramsay’s dismissal in late February. His interim spell began just a week before the campaign’s end, taking responsibility for the final stretch of matches. The club acted quickly to secure his leadership after his impact became clear during the run-in. ## Morrison's interim impact detailed Since stepping into the role as caretaker, Morrison has overseen a dramatic turnaround in the team’s fortunes. Under his guidance, West Bromwich Albion recorded four victories, played to six draws, and suffered only a single defeat—his first match in charge against Oxford United. The club found itself in the relegation places before a strong recovery, highlighted by a crucial win over Watford. However, their promotion hopes were complicated by a two-point deduction for financial breaches, leaving their fate uncertain with two games remaining. ## Survival secured at final hurdle West Bromwich Albion finally avoided the drop to League One following a draw in their last home game of the season against Ipswich Town. The point earned in that match ensured their Championship status for another year, bringing an end to months of uncertainty. The club’s survival was only confirmed after navigating financial sanctions that threatened to derail their campaign. Morrison’s leadership played a pivotal role in steering the team away from the relegation zone. ## Morrison reflects on new challenge James Morrison expressed his gratitude and excitement following the permanent appointment. He highlighted the unity shown by players, staff, directors, and supporters during the most testing period of the season. Morrison emphasized the collective effort that defined the club’s fight for survival, crediting the bond between everyone involved. His statement reflected pride in leading West Bromwich Albion through such a critical phase. ## Fan engagement and club updates West Bromwich Albion continues to provide the latest news, expert analysis, and supporter perspectives on the team’s progress. Fans can access audio content and interviews related to the club through the official platform. Regular updates keep supporters informed about key developments and behind-the-scenes insights. The club remains focused on building on the momentum gained under Morrison’s management.