Big3 basketball league plans $290M stock sale in late 2026

The Big3 basketball league, co-founded by Ice Cube, aims for a $290 million valuation with a stock sale later this year.

Big3 targets public trading The Big3 basketball league, co-established by performer Ice Cube, is preparing for a stock market debut with a projected valuation of $290 million later in 2026. The league has finalized an agreement with Graf Global Corp., identified as a publicly traded special purpose acquisition company, which will provide fans the opportunity to purchase league shares. The plan involves listing on one of the major stock exchanges during the fourth quarter of 2026 under the ticker symbol TONT, representing the league’s 3-on-3 format. This move marks a significant step toward allowing public investment in a major sports league. ## Ice Cube highlights fan inclusion Ice Cube emphasized the importance of fan involvement in the league’s success, stating that supporters should share in its growth beyond just game outcomes. Speaking to a media outlet, he remarked, 'You can't participate in the upside of the team besides winning.' He added, 'And we need the fans for the league to be successful, so it's a match made in heaven.' The league’s leadership views this stock offering as a way to align fan passion with financial benefits. ## Market context for Big3 Unlike many major sports leagues, the Big3 is taking steps to become publicly accessible, positioning itself among a select few. TKO, the entity owning the UFC and WWE, has been publicly traded since September 2023, setting a precedent for alternative sports organizations. The Big3’s move reflects a broader trend toward expanding investment opportunities in sports entertainment. ## League schedule and upcoming season The Big3 is set to kick off its ninth season next week in Los Angeles, marking another milestone for the league. The championship game is scheduled for August 22 in Charlotte, North Carolina, where teams will compete for the title. The league’s structure and competitive format continue to evolve, drawing attention to its unique 3-on-3 basketball model.